Isn’t it a wonderful feeling when you manage to strike up a conversation with a stranger and, within minutes, you two click like you’ve known each other for years? That’s the kind of conversation we’re going to help you establish with your customers online.
A Human Touch in a Digital Space
Yes, we know – you are not face to face. But that doesn’t mean your communication has to be robotic. Remember, at the end of the line, it’s a person you are chatting with. Make use of personal pronouns, simple language, and the active voice. Keep it light, keep it friendly.
The Brevity Effect
The Internet is no place for verbosity. Why say in ten words what you can express in three? It’s about clarity, not complexity. Be purposeful, crisp, and straightforward. In a world where even 280 characters seem like a lot, brevity is key.
Rhetorical Questions: Stimulating Thought
Ever considered the power of a well-placed question? It gets the brain cells buzzing, doesn’t it? Rhetorical questions are powerful tools. They get your customers to pause and reflect, establishing a deeper connection as they consider your proposition.
FAQs: The Power of Proactive Support
Why are FAQs essential?
Clear, concise answers to common customer questions show that you understand their needs and are proactive in providing them with solutions.
How often should I update my FAQs?
Regular updates are crucial to keep your FAQs current. Monitor your customer interactions to identify trending questions and update your list accordingly.
So, what’s the winning formula?
Great communication is a blend of conversation, creativity, and connection. It’s about anticipating the customer’s needs, and taking the time to fashion your response so that it’s clear, concise, and engaging. Keep them interested, keep them invested, and always remember, the customer is human, so speak to them with authenticity, clarity, and warmth.