Welcome to the perplexing world of website redesigns! Ever been in a situation where everything about your website looks out of time, yet you can’t precisely pin down what’s off? It happens to the best of us. After all, they say change is the only constant – even in the digital realm.
A Dive into Data: The Guiding Compass
Before we fret about the daunting task of redesigning, let’s take a step back. The key asset in your hand is data. Data doesn’t just direct traffic but also whispers in our ears what’s working and what’s not.
Do You Know Your Audience Well Enough?
To embark on this redesign journey, you need your audience on your side. Well, how do you ensure that? Simple, dedicate some quality time to understand them. Bitter as it may be, the reality is that your website is not for you but for your audience.
How to Understand Your Audience?
To tap into the psyche of your audience, you need to understand their interests, demographics, and browsing habits. A survey or a feedback form can be a great start. Google Analytics and Hotjar can further dive into their on-page behaviour and preferences.
Scrutinize Your Current Website: A Brutally Honest Evaluation
Ruthlessly picking your website’s shortcoming can be taxing, but let’s face it, there’s no running away from you. An unbiased evaluation of what’s working and what’s not will set a solid base for your redesign journey.
- Is the structure of the website easy to understand?
- Can a visitor find what they’re looking for effortlessly?
- Is the content standing the test of time, or does it feel redundant?
What happens when you don’t evaluate your current website?
A failure to evaluate may lead you to repeat your past mistakes. Why go through the gruelling redesign process twice when you can get it right the first time?
Scope of the Redesign: A Major Decision
Next step: Decide on the scope of your redesign. Are you looking for a complete overhaul or minor tweaks? Trust your data here, and it will guide you.
Say No to Guesswork: Adopt the A/B Testing Approach
When uncertainty kicks in, it’s time for A/B Testing. It’s like a superhero that saves your day when you’re stuck between two design choices. It’s a sure-shot way of knowing what your audience prefers.
Now, Jump into Redesign: But Gradually
With the data at the forefront, plunge into the redesign process. Brace for changes, but remember, it’s not a sprint but a marathon. Make gradual changes so that your audience doesn’t feel alienated.
So, are you ready to redesign?
Planning a website redesign need not be a dreaded process. With data holding your hand, you have a reliable ally to guide you. Embark on your data-driven journey and connect better with your audience. Remember, it’s not about a brand-new shiny beacon, but a friendly place that your audience would love to return to.